Going for Gold at the Heist Awards 2025

Earlier this month, we were celebrating the best in UK higher education marketing at the Heist Awards 2025 with Havas People. It was fantastic to see so many HEIs nominated for their brilliant and innovative work in the sector. Postgrad Solutions was extremely proud to sponsor the Best International Campaign or Initiative – and the winners in our category were Aston University, University of Glasgow and Imperial College London.

Here are the Gold medal winners in each category:

  • Best Use of Data, Insight or Marketing Research – University of Greenwich – Our Insight Driven, Portfolio Development Plan

  • Best Widening Participation – UCL – Festival of Engineering 2024

  • Most Effective Use of Social Media – Birmingham City University – BCU Boost

  • Best Undergraduate Student Recruitment Campaign – Hartpury University – Wish You Were Here

  • Best Postgraduate Student Recruitment Campaign – Cambridge Judge Business School & Hunterlodge Advertising

  • Best International Campaign or Initiative – Aston University – The Power of Personalisation: Going the Extra Mile In Vietnam

  • Best Prospective Student Journey/Experience – Newcastle and Stafford Colleges Group – Transforming the Student Journey NSCG’s Formula for Success

  • Best Use of Content – Loughborough University – Don’t Mention It

  • Best Community/Business Engagement Campaign or Initiative – Ulster University – Connected to the Community

  • Collaboration of the Year – Northumbria University– Health T Level Collaboration with Bede Academy

  • Innovative Use of Technology – University of Staffordshire – StaffsVerse

  • Best Brand/Reputation Campaign – Hartpury University – Sowing Change, Growing Agricultural Recruitment with PR

  • Best Event Experience – University of Hertfordshire –– The Festival of Ideas

  • Best Use of Video – University of South Wales – Get in on the Action

  • Best Student or Alumni Engagement Initiative – University of Leeds – Show Up for Leeds

  • Rising Star Award – Emma Tronson – Aston University

  • Marketing Team of the Year – Leeds Beckett University

Huge congratulations to all the winners and the nominees – it was great to be part of such an excellent event 🎉 🎉 🎉

 #heist2025 #Heistawards #PostgradSolutions #MarketingExcellence #highereducation