Meet the winners of the Best International Campaign or Initiative at Heist 2025

On Thursday 10th July we celebrated the best in higher education at the Heist Awards 2025 – with creative campaigns, exciting initiatives and brilliant rebrands #heist2025 showcased everything that is great about the UK education marketing sector.

Postgrad Solutions was extremely proud to sponsor the Best International Campaign or Initiative – and the winners in our category were:

🥇 GOLD AWARD WINNER

Aston University – The Power of Personalisation: Going the Extra Mile in Vietnam

Judges’ comments, “This is a great example of personalisation done well. A brilliant campaign guided by extensive market insight and delivered objectives, but even more notably, enrolments.”

🥈 SILVER AWARD WINNER

University of Glasgow – Get to Know Glasgow

Judges’ comments, “Simple and effective. Foregrounding the student voice, produced in-house, authentic and warm and made good use of owned data to identify topics for discussion.”

🥉 BRONZE AWARD WINNER

Imperial College London – International Hackathons

Judges’ comments, “A genuinely innovative approach to in-country engagement that is aligned with the brand values.”

Congratulations to all the winners and the nominees – it was great to be part of such an excellent event. And huge thanks to everyone involved in organising the evening and making it so fabulous! 🎉 🎉 🎉

 #heist2025 #Heistawards #PostgradSolutions #MarketingExcellence