Showcase your institution to PG students
Following on from the resounding success of our Postgrad Insights webinars and festivals over the past 12 months, we are delighted to announce the launch of our latest marketing initiative, Postgrad Podcasts “An interview with…”.
CLICK FOR THE LATEST PODCASTS ON OUR SPOTIFY CHANNEL
Benefits of podcasts
The benefits of podcasts as part of your marketing campaign are numerous, here are some of the key reasons why Postgrad Podcasts should become part of your regular student marketing activity with us:
Podcasts can be easily downloaded on apps like Spotify, making them a convenient on-the-go option, perfect for the busy schedules of students.
They enable you to easily communicate your knowledge and expertise to potential students, which builds your credibility. Through podcasts you can share advice, industry insight, tips and specific student-related experiences – showcasing your knowledge to a student audience.
Unlike participating in a webinar or browsing a website, listening to a podcast allows for multitasking. People listen to podcasts everywhere – at home, the library, in the car, while walking or working out – so you can engage with students in places you may not normally reach them.
Podcasts are very engaging, and with research showing that people usually listen to them within 24-48 hours of downloading them, they are a great way to reach your audience with up-to-the-minute information.
Podcasts reach a captive audience with most of the audience regularly listening to the majority of each episode in a series.
They are forecast to continue to grow in popularity, so you will be able to reach even more students with your message as time goes on.
We will be introducing this new and exciting service to maximise your reach to your target student audience in May 2022. Contact your account manager now or email Jason@postgradsolutions.com for further information.