Throughout 2017 we conducted extensive keyword research and used our findings to add interesting, relevant and most-importantly useful editorial content to Postgrad.com and LLMstudy.com. And all of this research has paid off, as our new editorial articles are attracting more organic users who are both enjoying our new content and using it as a launch pad to delve deeper into our websites. In fact, our organic traffic increased by 200% from December 2016 to December 2017, and overall our traffic on Postgrad.com trebled over the same period. This is great news for our clients as all of these users have easy access to the department and institution profiles