As the world’s largest professional network, Facebook is the perfect place to recruit your postgraduate students. As specialists in this field, Postgrad Solutions can help you utilise this social media platform effectively and efficiently with our fully managed targeted advertising campaigns.

what makes US experts in this area?

There are plenty of agencies that claim to be able to promote your university on Facebook and other social media platforms, however our expertise is unique. We believe we are the only company that focuses solely on postgraduate student recruitment on this platform, and with over 34,000 followers on our own Facebook page, we have a proven track record of FB success. It is this unique skill set that makes us ideally placed to launch and manage your campaign, so why not take advantage of our unique postgraduate-focused expertise and utilise this marketing resource to recruit the very best postgraduate students to your university. You can choose one of our tailored packages as a bolt on to your current contract or discuss your needs with a member of our skilled team to create your own bespoke Facebook advertising campaign.

Why advertise on Facebook?

With over 40 million people in the UK using social media regularly, it is undeniably an exceptional resource to use to promote your university. However, as much as advertising on Facebook is proven to be extremely effective, it can also be time consuming, expensive and not as simple to utilise as you may think. Pitching adverts in the right way is the tricky bit, and this is where we come in. We have tried and tested experience in this field, so if you want to advertise on Facebook but lack the time and resources to campaign effectively, Postgrad Solutions can run your Facebook campaign allowing you to reap all the benefits. Choosing us to run your FB campaign will save you time and money. We will pitch your adverts, keep your accounts and pour over the FB advertising analysis to provide you with regular summaries of your campaign so you can keep track of its success.

targeting users

At Postgrad Solutions we have an extremely well established Facebook page with over 34,000 followers – we know what works and what doesn’t and with our expertise we can help you target your adverts to users based on filters including:

Location, Age, Education, Interests & Languages

So, for example, if you want to target potential MPhil students in their late 20s from the Indian subcontinent – we can help you reach them!

The process

We will discuss your budget and target audience, as well as what you want to achieve from your ad campaign and the best way to structure it. Then, once you have provided us with your artwork you can sit back and relax while we take care of everything else. We will strategically place your adverts on Facebook to ensure you hit your target audience and generate thousands of impressions. Campaigns can be staggered over time or blitzed within a matter of hours, depending on what it is you want to promote and the most effective way to promote it. And whatever campaign structure you choose, we will provide you with regular analytics so you can see exactly how well it’s working.

Pick A Package

We have three ‘off-the-shelf’ packages which provide great value for money but if your requirements are outside of these options we can tailor a package specifically for your aims and objectives.

PACKAGE A
OPEND DAYS / FUNDING / SCHOLARSHIPS

Duration: 2 weeks
Targeting: UK students interested in open days, postgraduate courses, UK universities, funding opportunities
Recommended age bracket: 20-30
Estimated results: reach of 480,000 impressions / 300 direct click-throughs
Additional exposure: advert listed on our Facebook news feed (36,000 followers) and Postgrad.com news & events pages
Total cost: £1,490

Package b
International Students / Geo Targeting / Subject Specific

Duration: 2 weeks
Targeting: students from any chosen country interested in studying a specific course in the UK
Recommended age bracket: 20-30
Estimated results: reach of 480,000 impressions / 300 direct click-throughs
Additional exposure: advert listed on our Facebook news feed (36,000 followers) and Postgrad.com news & events pages
Total cost: £1,490

Package C
Generic Awareness Campaign

Duration: 2 weeks
Targeting: students from any target country interested in studying specific course in the UK
Recommended age: 20-30
Estimated results: reach of 1.2m impressions / 600 direct click throughs
Additional exposure: advert listed on our Facebook news feed (36,000 followers) and Postgrad.com news and events pages
Total cost: £3,490

Please contact our Sales Director Mike Dingle to find out more about our Facebook advertising campaigns.