Robert Houghton and Katherine Mann:
Postgrad Solutions was founded by us in 2006 to help UK universities meet their postgraduate recruitment goals.
When we founded the company we had the following goals in mind:
- Creating websites that made both a technical contribution to the market and to the lives of our student users.
- Building a company culture that represented ourselves – sociable, courteous, helpful and constantly striving for excellence.
- Ensuring our customers remain at the centre of what we do.
We have held firm to all our initial goals but our most important one is our third goal – our customers:
We continue to listen to the changing needs of to our university clients and adapt our products accordingly. Every year we meet over 150 marketing directors face-to-face, listening to their individual requirements and the changes taking place in the market. Changes are never made on a whim or in isolation, but don’t worry we continue to take a few innovative (some may say crazy!) ideas to market to ensure PGS remains at the cutting edge of the latest trends.
Our student users are the centre of all our website changes and developments. They tell us what works and what doesn’t, what they love and what they hate. We get this crucial information from our student focus groups, analytics stats, and of course from the comments we get directly from the horses’ mouths (the horses being our student ambassadors!). Students always have a strong viewpoint and we take note of this and aim to please.
It is this secret recipe of listening intently to both our clients and our student users that gives Postgrad Solutions that added bit of magic to help universities to meet their postgraduate recruitment targets. We then throw some top customer service into the mix – the importance of which is often underestimated in our sector. All of these ingredients are crucial to make working with us a pleasure and not a chore!