Postgrad Solutions

Postgrad.com

Postgrad.com was launched in 1995 in response to demands from UK institutions and global students. Our focus is to provide a single portal for students looking for information on postgraduate-related courses in the UK. The comprehensive database allows students to search for their ideal course and the up-to-date editorial offers bespoke advice on all aspects of a student’s decision making.

The site has been specifically designed to drive maximum traffic to our advertisers’ websites to increase quality and numbers of students recruited. We aim to create new business leads and assist in improving your brand awareness around the globe to our highly-targeted student audience.

Highlights

Programme search: Comprehensive high-quality data supplied by UCAS covering all UK postgraduate programmes.

Editorial: Postgrad.com has the most extensive editorial of all postgraduate sites in the market. We have over 100,000 words and 250 articles offering objective advice on how to choose the right course. Great for our users and perfect content for attracting traffic from Google. We add news stories on a daily basis to keep student at the cutting edge of postgraduate news.

Bursaries: Postgrad Solutions funds six bursaries available every year to any students studying a postgraduate programme who are due to start their studies. In 2009 we had almost 800 applicants.

Student Database: All our users are invited to join Postgrad student services to receive news updates, bursary info and research highlights in this field. Our database of prospective students for business courses is now over 10,000 looking for course for September 2010. Institutions can market to these students via our email shots or our online newsletters.

Delivering Traffic and Enquiries

Google: The site has been developed to meet all key Google criteria with strict attention paid to page title tags and keywords (linked to the phrases used by students searching for such information raised in our student focus groups).

This has resulted in some great results. (Searches carried out using Google.co.uk on 27th November 2009):

Phrase searched for

Ranking

Phrase searched for

Ranking

postgrad

1st

postgrad courses

1st

postgraduate

1st

postgraduate courses

2nd

postgrad courses in the UK

1st

postgraduate league tables

3rd

postgraduate rankings

1st

msc courses

1st

ma courses

1st

postgraduate study UK

1st

Links Programme

Postgrad Solutions have a team of four marketing officers who work on creating in bound links with universities and other appropriate sites around the globe. Each individual has a specific region and is also responsible for posting blog and chat announcement in their native language on networking sites to promote the site. This team will expand to six students in 2010.

Traffic Stats

Site Statistics

• 65,000 targeted visits per month
• Average time spent on site per user – 3 mins 43 secs
• Growth rate of visits per month averaging 4.3%

Top Countries

1 - UK

2 - USA

3 - Nigeria

4 - India

5 - Pakistan

6 - Germany

7 - Malaysia

8 - Greece

9 - China

10 - Saudi Arabia

Client Feedback

“As an internationally focused institution, online recruitment is integral to our marketing activity. The personalised
service we have received from Postgrad Solutions has been exceptional and we look forward to continuing our online activity with them for the coming year.”

Amanda Adams, Marketing Manager, School of Social Sciences, City University London