Our Consultants

Martin McEwan

Martin has a distinguished marketing background in industry, charitable, political and public sectors at strategic level, including global marketing strategy, research, segmentation, "holistic" or comprehensive branding and other marketing communications.

A pioneer in international segmentation and targeting, Martin's experience includes being the first Director of Marketing for the British Council (the UK's international cultural and educational organisation around the world), the Labour Party where he was Head of Marketing and Income Generation, the RNIB where he was Head of Donor Development as well as other roles in local authorities and senior marketing roles in industry. Martin's qualifications include an MBA and the CIM Professional Diploma in Marketing and he is an associate member of the Institute of Management Consulting.

Wesley Hackett

Wesley has extensive experience in a range of marketing disciplines, is a specialist in education marketing, and has recently been responsible for e-marketing strategy at a global level. He was responsible for the creation, implementation and ongoing marketing of the Education UK website, the most popular student recruitment site for overseas students coming to the UK to study. The site was the first of its kind and now has 25 country versions in over 10 languages.

Wesley has commissioned research into the motivations of overseas students coming to the UK and also whilst they study here, resulting in a profound understanding of what products and services are necessary to succeed in attracting students to the UK and the individual institution. Wesley is an associate member of the Institute of Management Consultants.

Carl Herrin

Carl is US- based and specialises in organisational matters involving international education and exchange.

With special expertise in study abroad, youth and academic exchanges Carl is available to assist your organisation with strategic planning, marketing analysis, policy development, and program implementation.

Well-versed in practices and options utilised by U.S. higher education, and citizen and youth exchange, he can provide advice and guidance suited to your specific organisational needs.

Peter Filler

Peter is the Managing Director of Ted Lazlo. Ted Lazlo is a marketing design agency operating across the UK and Europe.

Ted Lazlo works with clients and enterprises who want to make a difference, helping them build their brands, market their products and services, and achieve sustained growth. The company uses new ideas and new technology to create successful marketing campaigns and design solutions managing all aspects including: planning co-ordination implementation measurement evaluation

‘Every project we work on, whether large or small, is treated with the same combination of energy and care. We create campaigns which deliver innovation and results.’ - Peter Filler